In his youth Giacomo Morelli attends the Art Institute ISDAF. After the graduation in industrial & interior design he decides to develop his artistic talent in the fashion industry. He moves to Milan, he studies fashion design at the Marangoni Institute, leading fashion school in Europe, focusing his ideas and his pencil on the image of male fashion.
The academic journey ends in June 2009 with the annual fashion show of graduates. On this occasion, he wins the emerging fashion designer label presenting his vision of the world, and his views about the « trend ». The collection includes five outfits inspired by the uniforms of ancient Japanese warriors. The game of fabrics, studs, leather, inserts, breathing life into a collection designed with a lively and creative imagination whose manages to join East and West in a culturally unique dress code. He loves renewing and experimenting, adores the matter and plays with the technique. After various experiences as a freelance designer, Giacomo Morelli decides to devote his energies to his brand, developing his name as an independent creator
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